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Team Titleist Case Study

Day 1:  Friday

Guests arrived in St Andrews and were welcomed at the Old Course Hotel, where registration, welcome packs, and luggage handling were coordinated.

Coordinated coach transfers departed the hotel at staggered times, aligned with individual tee times.

From 12.20pm: Dumbarnie Golf Links
The opening round of the Invitational was played at Dumbarnie Golf Links. Tournament formats, scoring, and on-course guest support were managed throughout the round, with grab-and-go lunches provided during play.

Following golf, guests returned to St Andrews and checked into Old Course View Rooms at the Old Course Hotel.

The evening concluded with a private welcome drinks reception and opening meal in a reserved space at the hotel, allowing guests to settle into the event and socialise informally.

 

Day 2: Saturday

After a full Scottish breakfast at the hotel, guests transferred to The Dukes Course.

10.00am: The Dukes Course, St Andrews
Second round of championship golf, with on-site coordination and guest support throughout the day.

3.00pm: Exclusive Team Titleist Range Event
A dedicated Team Titleist workshop and range experience provided a clear brand focal point within the programme.

Guests returned to the hotel ahead of the evening event.

8.00pm: Private Closing Gala Dinner
A private gala dinner hosted at the Old Course Hotel, featuring speeches, presentations, prize-giving, and raffles. The St Andrews for Golf team managed the evening’s coordination to ensure smooth delivery.
Day 3: Sunday

Guests enjoyed breakfast before checking out, with luggage storage arranged for those extending their stay.

Optional Additional Golf
Shuttle services operated to the Eden Course at St Andrews Links for guests choosing to play an additional round.

Guests then departed St Andrews via pre-arranged transfers or continued with optional post-event extensions.

Optional Extensions

Recognising the international nature of the group, guests were offered the opportunity to extend their stay with additional nights and championship golf, allowing them to make the most of their time in Scotland.
SKU: 2023TTOCHUSA1-2-1 Category:

Description

Brand Invitational & Tournament Delivery

The Team Titleist Scotland Invitational was a hosted, multi-day corporate golf event delivered in St Andrews for 72 international Team Titleist members.

St Andrews for Golf acted as the sole delivery partner to Titleist UK & Ireland, overseeing the design, tournament structure, guest coordination, and on-site execution of the programme. The event combined championship links golf, five-star accommodation, structured brand engagement, and seamless transport across multiple venues, creating a premium experience that remained relaxed and professionally managed throughout.

Designed as a destination brand invitational, the programme demonstrated our ability to deliver large-scale corporate golf events while maintaining clarity, pace, and a consistent guest experience.

At a Glance:

  • Two nights’ luxury accommodation at the 5* Old Course Hotel, St Andrews

  • Championship golf at Dumbarnie Golf Links and The Dukes Course

  • Optional additional round at St Andrews Links (Eden Course)

  • Welcome drinks reception and opening meal

  • Exclusive Team Titleist brand and range experience

  • Private closing gala dinner

  • Daily golf transfers and on-site guest coordination

The Event Included

Golf Programme

  • Dumbarnie Golf Links

  • The Dukes Course, St Andrews

  • Eden Course, St Andrews Links (optional)

Tournament formats, scoring, and guest flow were managed on-site throughout the event.

Accommodation

  • Old Course Hotel, St Andrews

  • Two nights on a bed-and-breakfast basis

  • Old Course and Eden Room options

  • Full access to hotel leisure facilities, bars, and restaurants

Transport & Guest Movement

  • Daily transfers between hotel and golf courses

  • Staggered coach schedules aligned with tee times

  • Optional airport transfers coordinated by arrival and departure times

Hospitality and Brand Experience

  • Private welcome drinks reception and opening meal

  • Exclusive Team Titleist workshop and range session

  • Closing gala dinner with structured running order, presentations, and prizes

What This Demonstrates

This case study illustrates how St Andrews for Golf approaches the design and delivery of complex, multi-day corporate golf experiences in a destination setting.

The itinerary below shows:

  • End-to-end responsibility, from initial consultation and planning through to on-site delivery

  • Seamless coordination of multi-venue golf, accommodation, transport, and hospitality

  • A flexible and scalable framework that can be adapted to different corporate objectives

  • A guest experience that remains relaxed and enjoyable because operational complexity is managed behind the scenes

Taken together, these elements demonstrate how St Andrews for Golf delivers bespoke corporate programmes that balance golf, hospitality, and brand engagement at the highest level.

Trip Discussion

 

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