St Andrews for Golf is a luxury golf travel and experience company based in St Andrews, the Home of Golf. Founded in 2010 by PGA Professional Alastair Love, the company was built on a love of the game and a belief that truly memorable golf experiences are shaped by care, trust, and attention to detail.
We design bespoke golf experiences around each client, taking time to understand their ambitions and expectations. From securing iconic tee times to planning every stage of the journey, we focus on creating trips that feel well paced, relaxed, and thoughtfully put together. As an Authorised Provider of Guaranteed Old Course Tee Times and Authorised PGA Instructors at the St Andrews Links Golf Academy, we support golfers in fulfilling lifelong goals while ensuring the wider experience feels just as considered as the golf itself.
At the heart of St Andrews for Golf is a close-knit team who genuinely care about the people they work with. The company retains a strong family feel, reflected in the way clients are welcomed and supported throughout their trip. We take a hands-on approach from the first conversation through to the final round, making sure guests feel comfortable, looked after, and able to enjoy their time to the fullest. Many of our clients travel as families or groups of friends, and we place great value on creating experiences where everyone feels included.
Our values guide how we work each day. We are committed to continual improvement and to delivering a consistently high standard of service. We operate with integrity and professionalism at all times, and we share a deep passion for golf and for creating experiences that stay with our clients long after they return home.
The Team
Our team brings together professional expertise, local knowledge, and a genuine care for the people we work with.
Alastair Love
Founder, CEO & Head PGA Professional
Email: alastair@standrewsforgolf.com
Handicap: +2 when turned PGA Professional (2006), +3.2 currently (The St Andrews GC)
Alastair founded St Andrews for Golf in 2010 after several years working in the golf travel industry. Bringing together his background as a PGA Professional with an entrepreneurial mindset, he established the company with a clear vision to create golf experiences that are personal, thoughtfully designed, and delivered to the highest professional standard.
As Founder and CEO, Alastair leads the strategic direction of the business while remaining closely involved in the delivery of client experiences. His deep knowledge of the game, combined with extensive experience in golf travel, allows him to design itineraries that balance world-class golf with an understanding of what makes a trip genuinely memorable.
Away from work, Alastair is a committed family man and enjoys keeping up with his two boys and their many sporting activities, a perspective that shapes the family-focused ethos at the heart of St Andrews for Golf.
Favourite Itinerary: St Andrews & Royal England, with a visit to his home course, Dunbar GC
Qualifications:
FdA Professional Golf Studies (University of Birmingham, PGA), BA Business Management (Heriot-Watt University, Edinburgh)
Driving Qualifications: D1 UK Drivers Licence & PCV (Passenger Carry Vehicle) Licence Holder
Sharon Love
Director of Operations
E-mail: info@standrewsforgolf.com
Handicap: A work in progress…Approx 28
Sharon joined St Andrews for Golf in 2022, bringing with her a background in public health, transformation, and change management. Her role focuses on ensuring the business operates smoothly and sustainably, while maintaining the high standards of care and professionalism that define the client experience.
She plays a central role in shaping how the company supports its guests, from internal systems and processes through to the personal touches that make each trip feel well looked after. Alongside her operational responsibilities, Sharon leads the company’s Women in Golf work, helping to develop more inclusive experiences and opportunities within the game.
Sharon is closely involved in the day-to-day life of the business and enjoys hosting groups during the summer months, offering a friendly welcome and thoughtful insight throughout their stay. She joined the company to help grow the business while creating more time for family life, a balance that continues to influence the values and culture of St Andrews for Golf.
Favourite Itinerary: Home of Golf Tour (St Andrews & West)
Qualifications:
MSc Global Health & Non-Communicable Diseases (Edinburgh University), BSc(Hons) Physiology and Sports Science (Glasgow University)
Driving Qualifications: D1 UK Drivers Licence & PCV (Passenger Carry Vehicle) Licence Holder
Ben Calow
Golf Operations Assistant
E-mail: admin@standrewsforgolf.com
Handicap: 4
Ben supports the planning and delivery of golf experiences at St Andrews for Golf, contributing to the operational side of the business and helping ensure trips run smoothly. He works alongside the wider team to support the day-to-day running of the company.
Ben is currently continuing his studies alongside his role, combining practical industry experience with a developing interest in leadership, management, and the future of golf tourism.
Favourite Itinerary: England Heathland Heaven as from Surrey, England and loves the golf!
Qualifications:
BA (Hons) Theology & Religion (Durham)
Currently studying: MLitt Management (University of St Andrews)
Driving Qualifications: UK Drivers Licence
Walker Crawford
Senior Concierge Host
Handicap: 5 at Prestwick St Cuthberts GC
E-mail: info@standrewsforgolf.com
Walker joined St Andrews for Golf after an accomplished career with GE, taking early retirement and bringing his professionalism and attention to detail into the world of golf travel. With a long-standing passion for golf and a keen interest in motors, he takes great pride in ensuring every client’s experience is smooth, well organised, and enjoyable from start to finish.
As a Senior Concierge Host, Walker is known for his calm approach and thoughtful care of guests while on tour. He values the personal side of the role, taking time to understand what each group needs and making sure everyone feels comfortable and well looked after throughout their stay.
A dedicated family man, Walker enjoys spending time with his grandson and brings that same sense of care and patience to the way he hosts clients.
Favourite Itinerary: St Andrews & Highlands Tour (Inverness: Royal Dornoch, Nairn & Cabot Highlands)
Driving Qualifications: D1 UK Drivers Licence & PCV (Passenger Carry Vehicle) Licence Holder
Brian Crawford
Senior Concierge Host
E-mail: info@standrewsforgolf.comBio:
Brian joined St Andrews for Golf after a career in finance, taking early retirement to focus on delivering exceptional golf experiences. He takes great pride in making sure every guest enjoys a trip of a lifetime, paying close attention to the small details that help each experience run smoothly.
As a Senior Concierge Host, Brian is known for his friendly, approachable manner and his commitment to ensuring guests feel relaxed and well cared for throughout their journey. He enjoys working closely with groups on tour and takes particular satisfaction in helping create memorable moments both on and off the course.
Outside of work, Brian enjoys walking his dogs along the Ayrshire coast, a pastime that reflects his calm and thoughtful approach to hosting.
Favourite Itinerary: St Andrews and Highlands Tour
Driving Qualifications: UK Drivers Licence
Gerard Allison
Concierge Host
Handicap: Ged enjoys the more sociable side of golf than the actual playing!
E-mail: info@standrewsforgolf.com
Gerard, known to many as Ged, joined St Andrews for Golf after an accomplished career in mechanical engineering. He now brings that same reliability and attention to detail to his role as Transport Manager, ensuring guests travel comfortably and efficiently throughout their trip.
Ged takes pride in offering a warm welcome at the end of a day’s golf and in making sure each journey runs smoothly. He enjoys the social side of golf and values the chance to meet people from all over the world, helping them feel at ease as they move between destinations.
Favourite Itinerary: St Andrews & Aberdeen
Qualifications: BSc Mechanical Engineering
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Making a difference
St Andrews for Golf support a number of charities that make a positive difference to people, below are a selection of the charities we have assisted recently:
