AIG Case Study

The Stanley Black & Decker St Andrews Classic was a hosted executive golf and incentive experience delivered across Scotland for a private group of senior stakeholders, marking a decade since the client’s Scottish Ryder Cup visit.

Designed as a once-in-a-generation golf journey, the programme combined guaranteed access to the Old Course at St Andrews with Scotland’s most historic and prestigious championship venues. St Andrews for Golf acted as the single delivery partner, coordinating the experience from initial concept through to on-the-ground delivery across multiple regions of Scotland.

The event blended world-class golf, five-star accommodation, cultural sightseeing, and high-touch hosting to create a deeply memorable incentive experience for both golfers and non-golfing guests.

At a Glance

• Guaranteed Old Course tee time at St Andrews

• Championship golf across East and West Coast Scotland

• Five-star accommodation at the Old Course Hotel and Turnberry Resort

• Private dining and a Scottish gala dinner overlooking the Old Course

• Luxury coach transport throughout

• Optional cultural and sightseeing programme for non-golfers

• End-to-end planning, hosting, and on-site coordination

Golf Courses

• The Old Course, St Andrews – Guaranteed
• The Castle Course, St Andrews
• Kingsbarns Golf Links
• Ailsa Trump Turnberry
• Old Prestwick Golf Course
• St Andrews Dukes Course

Sightseeing Options for Non-Golfers

• A day trip to Scotland’s capital city, Edinburgh
• A tour of the East Neuk of Fife
• Castle Visits and soaking up the history of both the East and West coast of Scotland
• Stirling Castle & Wallace Monument

Accommodation

Transport

• Total Care – Luxury Coaches & Driver throughout

Included Extras

• Scottish Gala Dinner

St Andrews For Golf

• Designated Agent available throughout planning and your visit to ensure continuity and smooth delivery.